Duracell, the world’s leading battery manufacturer, was one of the first global brands to sign on as a sponsor of Williams ahead of the 2022 season.
Since then, the alliance has grown into a global partnership known for its eye-catching activations, such as the integration of the iconic copper and black battery into the Williams air box, supported by engaging fan engagement on social media, innovative retail activations and multi-market TV advertising campaigns.
BENK is proud to have developed an activation platform together with Duracell global, translating this partnership over 27 countries.
An effective geo-based activation in which BENK's expertise has come together on all aspects: design and development, legal wise, data, fulfilment and of course the implementation of an impactful 360 degree marketing approach.
The platform is regularly updated for all countries, various possibilities from gamefication to proven shopper activation mechanisms.